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360° innovation with DIGI

Gruppo Baiano

零售业

How an Italian Retailer Streamlined Store Operations and Customer Experience with DIGI

Gruppo Baiano integrated DIGI weighing, packaging, ESL, and self-scanning solutions at its Caserta store, creating a more efficient operation and a faster, more convenient shopping experience.
Watch how Gruppo Baiano connected store operations with DIGI solutions, including the innovative Shop&GO self-scanning app.

Featured Innovation: DIGI Shop&GO

11 Minutes → 28 Seconds
Average checkout time reduced by 96% through smartphone self-scanning technology.

As the first DIGI Shop&GO installation in Italy, Gruppo Baiano introduced a new shopping experience that allows customers to scan products with their smartphones and proceed directly to payment.

✔ 96% faster checkout experience
✔ Smartphone self-scanning for greater shopping convenience
✔ Seamless integration with existing POS systems
✔ Successfully deployed in Italy's first DIGI Shop&GO store
Key Results
  • Improved operational efficiency across the store
  • Enhanced customer communication and product transparency
  • Reduced paper waste with linerless technology
  • Streamlined workflows for store employees
  • Connected retail ecosystem powered

"Our choice of DIGI comes from the need to have a single partner for sales, integration, and assistance, thereby guaranteeing precision and efficiency."

Diego Baiano, CEO, Gruppo Baiano
DIGI Solutions Implemented


Download the Full Case Study

    Discover how Gruppo Baiano combined weighing, packaging, electronic labeling, customer engagement, and self-scanning technologies to build a fully connected next-generation retail ecosystem.

  • Case study PDF

Customer Profile

Company: Gruppo Baiano
Country: Italy, Pozzuoli
Website: https://www.gruppobaiano.it
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