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Electronic Signage Solution - Redefine Simplicity




InfoTag is an enterprise-grade electronic shelf label (ESL) developed to accelerate in-store digitisation. This smart solution can be embedded into existing IT systems, helping businesses to establish an Internet of Things (IoT) infrastructure that grants pricing automation and elevates shopper experience. 

InfoTag - Redefining Shelf Edge Solutions

More than just a digital price label, the InfoTag redefines simplicity with its array of versatile features that cater to both businesses and shoppers.

InfoTag can fit into various sectors and application areas, including supermarkets, pharmacies, convenience stores, department stores, logistics warehouses, DIY stores, home appliances stores and specialty stores. 


Product Highlights

Compact yet powerful, the current line-up of InfoTags combines a range of key features to deliver the best ESL quality and performance in the market.

  1. 6 Display Sizes
    Available in 1.54”, 2.13”, 2.9”, 4.2”, 5.83” and 7.5”.
  2. LED Flash Light
    The built-in flash indicator features 5 different LED colours to increase visual attention on product status, such as promotions and merchandise picking to improve in-store engagement and productivity. 
  3. Customisable Frames Colours
    Vibrant frame colours are available to deliver consistent in-store branding.
  4. High Definition Display
    3-colour full graphic e-paper display ensures high readability in all lighting conditions.
  5. Split Screen 
    Accommodate additional PLU or pricing information to maximise shelf space and utilisation for higher return of investments. Ideal for products with smaller packaging such as bottled beverages and condiments.


Enhanced Durability

Designed with longevity in mind, the InfoTag is dust and splashproof for added robustness.

Standard labels come with an operating temperature of 5°C to 30°C while low temperature models operate from -20°C to 5°C. Power saving design increases energy efficiency, offering an average lifespan of 5 years. 



Simple Infrastructure

With a minimal setup consisting of just the InfoTag, RF station and a handheld terminal, this lean infrastructure can be easily integrated into existing IT system to reduce operating and maintenance costs while granting swift deployments. Furthermore, each RF station provides extensive coverage of 1000sqm allowing businesses to build a highly scalable system for future expansion.


Simple Management

Forming the backbone of this ESL solution is DIGI’s Central Monitoring System (CMS). A centralised management tool equipped with real-time monitoring and self-diagnostic capabilities, the CMS provides businesses with the ability to remotely initialise new ESLs and perform error-free price synchronisations across multiple locations. Moreover, its group management feature enables easy customisation of tag designs and price adjustments to be conducted across varying levels, hence allowing businesses to gain a competitive edge through price segmentation.


Simple Interaction

To lead businesses in their road to digitalisation, DIGI integrated several connective technologies in our ESL that are capable of elevating shopper engagement. 

Integrated QR code and Near Field Communication (NFC) features open up new opportunities for businesses to drive omnichannel convergence and enrich shopper experience. By using their smartphones to scan or tap the ESL, shoppers can now gain access to useful product information such as ingredients and allergens. They can also be redirected to the online platforms to purchase products that are unavailable in-store.

Our ESL also comes with the InfoPortal, a cloud-based service that helps businesses leverage IoT data to enhance shopper experience. The use of beacon technology enables communication between the InfoTags and Bluetooth-supported smart devices allowing transmission of valuable geolocation data. These data can serve multiple functions, such as generating the shortest route to a selected product or heatmap visualisation for foot traffic analysis.


Simple Installation & Attachment

The universal rail system is designed to fit all InfoTag sizes on the same rail, giving businesses the flexibility to mix and match different display types on the same shelf. The rail system also comes with a built-in anti-theft feature to prevent thefts and any acts of mischief.

Attractive POP displays can be affixed directly onto the InfoTags without additional attachments to maximise marketing impact and boost in-store sales. 

We also provide a comprehensive range of accessories such as clips, hooks or stands to adapt to different configurations and environments 




DIGI's ESL line-up also include the IP67 certified e.Label. Businesses can utilise these water-resistant and washable e.Labels in a wet environment such as the meat or seafood counters to comply with hygiene requirements. 




Model InfoTag 1.54" InfoTag 2.13" InfoTag 2.9" InfoTag 4.2" InfoTag 5.83" InfoTag 7.5"
W x H x D (mm)
49 x 39 x 15 70 x 39 x 16 90 x 44 x 15 103 x 88 x 17 140 x 110 x 17 184 x 122 x 17
Screen Size 1.54" 2.13" 2.9" 4.2" 5.83" 7.5"
Display Size Pixels 152 x 152 212 x 104 296 x 128 400 x 300 648 x 480 800 x 480
mm 28 x 28 49 x 24 67 x 29 85 x 65 119 x 88 163 x 98
Resolution (DPI) 140 111 112 120 138 125
Display Colours Black, White, Red
Black, White, Yellow**
Operating Temperature 5°C to 30°C
Display Technology ePaper
Compliance CE, RoHS, FCC, RCM
Operating Humidity 65% Max. RH Non-Condensing
Water Protection
(IP Rating)
IP55 IP42
LED Colours Red, Green, Cyan, Yellow, Magenta
Model InfoTag 2.13" LT InfoTag 2.9" LT e.Label 1.54" e.Label 2.7" e.Label 4.2"
W x H x D (mm)
70 x 39 x 16 90 x 44 x 15 50 x 61 x 28 80 x 55 x 16 101 x 87 x 16
Screen Size 2.13" 2.9" 1.54" 2.7" 4.2"
Display Size Pixels 212 x 104 296 x 128 152 x 152 264 x 176 400 x 300
mm 49 x 24 67 x 29 28 x 28 58 x 39 86 x 65
Resolution (DPI) 111 112 140 117 120
Display Colours Black, White
Operating Temperature Normal 0°C to 40°C
Low -20°C to 5°C
Display Technology ePaper
Compliance CE, RoHS, FCC, RCM
Operating Humidity 85% Max. RH Non-Condensing
Water Protection
(IP Rating)
IP55 IP67
LED Colours Red, Green, Cyan, Yellow, Magenta




InfoTag 1.54"

Dimensions: 49(W) x 39(H) x 15(D) mm

InfoTag 2.13"

Dimensions: 70(W) x 39(H) x 16(D) mm

InfoTag 2.9"

Dimensions: 90(W) x 44(H) x 15(D) mm

InfoTag 4.2"

Dimensions: 103(W) x 88(H) x 17(D) mm

InfoTag 5.83"

Dimensions: 140(W) x 110(H) x 17(D) mm

InfoTag 7.5"

Dimensions: 184(W) x 122(H) x 17(D) mm

InfoTag 2.13" LT

Dimensions: 70(W) x 39(H) x 16(D) mm

InfoTag 2.9" LT

Dimensions: 90(W) x 44(H) x 15(D) mm

e.Label 1.54"

Dimensions: 50(W) x 61(H) x 28(D) mm

e.Label 2.7"

Dimensions: 80(W) x 55(H) x 16(D) mm

e.Label 4.2"

Dimensions: 101(W) x 87(H) x 16(D) mm


Case studies


Bevan’s Butchers beef up multi-store management with DIGI’s innovations

Bevan’s Butchers

With the four stores scattered across Southeast England, DIGI Management Console gives Bevan’s Butchers a competitive edge as they are able to react immediately to any price volatility in the market without having to physically visit each store.

Lynca Meats Unlocked Pricing Freedom With DIGI’s T@POP ESL Solution

Lynca Meats

DIGI’s T@POP Solution give Lynca Meats the freedom to push out promotions at any time of the day, allowing them to differentiate themselves from other retail markets.

Putting customer satisfaction at the forefront with DIGI’s Queue Management Solution

Mahmoud Elfar Market

Being a first-time user of DIGI’s retail solutions, Mahmoud Elfar Market is able to experience immediate improvement in its queue management and price updates.


123 Mart embrace in-store automation with DIGI’s all-in-one solution

123 Mart

Through this complete DIGI solution, 123 Mart is able to operate efficiently in a manpower-lean format, allowing the owners to focus on both the physical store as well as their e-commerce platform with ease.

Fredo’s Baker integrated Delious WIZ PLUS and ESL for in-store digitalisation

Fredo's Baker

Fredo’s Baker is no stranger to DIGI’s hospitality solutions, as the bakery has been using the IPT-300 POS system before deciding to upgrade to the newer Delious WIZ PLUS.

DIGI integrated solutions enhance customer experience in FairPrice’s largest hypermarket


“A perennial supporter of DIGI's integrated weighing solutions, FairPrice is delighted to leverage DIGI’s expertise once again to strengthen its commitment in providing convenience to customers”.

SM-6000SSR makes its first inauguration in largest supermarket chains in Italy


“We were able to integrate DIGI weighing instruments with other value-added solutions, such as queue management kiosks and multi-channel communication”. -Fabio Calafato, PAC2000A IT system manager

First Pilot Cheese Connoisseur Store opens in the Netherlands with SM-6000


The founder was happy when we introduce the SM-6000 & ESL to them. He mentions “It’s the technology that is professional and modern that goes with the time”.

DIGI solutions change the rules of the game for future retail supermarkets

Unicoop Tirreno

“SM-6000 is for high-end users, who wants to add design and new features to the store concept”. -Federico Tanesini, Manging Director of DIGI Italia

Masoutis, first technologically advanced supermarket chain with DIGI ESL

Diamantis Masoutis S.A.

Anticipation of smart solutions to transform the supermarket store in Greece has been make possible with DIGI ESL.

SM-6000 installation for Athienitis Supermarket

Agrokipiotis Butchery

Stepping up their game in modern retail with SM-6000 and ESL installation.

Rejuvenate local’s largest specialty butcher store with the latest SM-6000

Huber's Butchery

Mr Ernst Huber, Chairman of Huber’s Butchery, is particularly fond of the 15” customer display. He mentioned “large customer display with excellent resolution” helps to keep customers entertained while they are waiting to be served.

Independent retailers explore new retail solutions to stay competitive

Unal Butchery

Ünal Supermarket prides itself as one of the local supermarkets that offers fresh and wide varieties of groceries for their customers.

Japanese leading pharmacy enhances store efficiency with DIGI ESL

Welcia - BHG

Enhancing store operations work efficiency with ESL

Technology-driven concept store featuring the latest SM-6000 scale and ESL

Cold Storage Fusionopolis

Mr Rolex, store manager of One North Cold Storage shared that the “sleek, unique and modern outlook of SM-6000” completes the futuristic store concept, the first fully self-checkout store in Singapore.

One of the largest warehouse with ESL solution for inventory and monitoring

EXIM & MFR Enterprise

DIGI ESL allows EXIM to clearly display the extensive details of their products on InfoTags for easy monitoring and inventory.

Largest installation of DIGI’s ESL tags in Ireland for Ryan’s SuperValu Glanmire

Ryan’s SuperValu Glanmire (Musgrave Group)

Located on the outskirts of Cork city, Ryan’s SuperValu Glanmire installed over 15,000 DIGI electronic shelf labels (ESLs), making it the largest ESL installation in Ireland. This makes Supervalu the first food retailer in Ireland to introduce full-fledge ESL features in a large supermarket.

Digitizing price management with DIGI ESLs means more time for customers

Apotheek Boomsesteenweg

Apotheek Boomsesteenweg is a pharmacy in Antwerp, Belgium. It was a constant concern for the owner whether the correct prices were being displayed for each product. By installing DIGI ESLs, prices can be monitored from the central computer, and any changes are automatically sent electronically to the labels in the store, reducing human error and saving time.

24-hour stores get a competitive edge through flexible pricing with DIGI ESLs

Bruno Group (Gasoline Service Station)

Bruno is a chain of 17 service stations in the Netherlands. The stores are open 24 hours a day and must operate efficiently no matter what time of day. With the introduction of DIGI ESLs, the necessity of printing and manually replacing the paper labels was eliminated, saving time for employees and improving the efficiency of store operations.